Although many investigations are confined to the internal processes of a company, unexpected corporate events increasingly capture the attention of the media and, consequently, the public. In today’s 24 hour global news cycle, a reputational challenge to an organization – and the media firestorm that inevitably follows – can overwhelm a company without a crisis management response protocol in place.  Crisis planning and preparedness requires being proactive, and, if not prepared, a company may find itself in the uncomfortable position of being on the defensive. As a member of your crisis management team, Athena Legal Strategies Group will collaborate with leadership to develop a strategic matrix to ensure that your company and the board of directors are well-prepared with an effective crisis management plan in order to respond to the corporate credibility, operational impact, financial pressures, risk assessment and legal consequences that often accompany an organizational crisis.